Adding a business plan to support your business pitch is crucial for several reasons. Firstly, a well-crafted business plan demonstrates your thorough understanding of your industry, market, and competitors. It showcases your strategic thinking and ability to navigate challenges. Secondly, a business plan outlines your goals, objectives, and timelines, providing a clear roadmap for success. It shows potential investors that you have thought through every aspect of your business, including financial projections and risk management. Moreover, a business plan serves as a communication tool, allowing you to effectively convey your ideas, strategies, and potential returns on investment. Overall, including a well-developed business plan strengthens your credibility, instills confidence in investors, and increases the likelihood of securing funding.